Like the best recipes, this group came together through a mix of bold ideas, shared values, and just the right timing. Superformula started with a vision to develop cleaner, smarter products—but quickly realised the vision was bigger than one brand. As partnerships grew and opportunities multiplied, a network of specialists emerged, each taking a slice of the mission and running with it.

Today, Superformula Own Label Solutions acts as the strategic and creative core, ensuring all brands stay aligned, agile, and ahead of the curve. R&D, compliance, manufacturing, design, and distribution are integrated across the group, allowing for seamless innovation and private-label production at scale.

We’re not just a group of companies—we’re a formula for change.